Construction and Value Realization of Rural Linguistic Landscapes in the Context of Chinese Modernization

-- A Case Study of Huzhou City, Zhejiang Province

Abstract

In the comprehensive advancement of Chinese modernization, rural revitalization requires not only economic development but also urgently needs to strengthen high-quality development through enhanced cultural soft power. As spatial carriers of cultural construction, rural linguistic landscapes serve as mirrors of regional historical and cultural contexts while functioning as core links connecting traditional wisdom with modern civilization and activating cultural resources. Taking Huzhou City in Zhejiang Province as a case study, this paper systematically examines the current status and challenges of rural linguistic landscape construction in the region, deeply analyzing key difficulties including weak planning, severe homogenization, and insufficient cultural infrastructure. The paper subsequently proposes feasible pathways: strengthening overall planning and design, highlighting regional cultural characteristics, reinforcing support from new quality productive forces, and enhancing public services and infrastructure. Through the refined construction and optimization of linguistic landscapes, this approach can, on one hand, enhance rural residents' cultural identity and confidence while promoting the development of integrated cultural tourism; on the other hand, it can achieve the symbiotic coexistence of excellent Chinese traditional culture with modern aesthetic pursuits, thereby providing solid support for the in-depth implementation of rural revitalization strategies and the sustainable development of Chinese modernization.