Analysis of Consumer Awareness and Acceptance of Expired Foods

Abstract

At present, China's adventitious food industry is booming and the market is expanding rapidly, while there are still bad factors restricting the development of the industry. It is particularly important to enhance the degree of regulation of the expiration date food industry and promote the healthy development of the expiration date food industry. Based on the empirical research of questionnaire and literature analysis, this paper investigates consumers' awareness, purchase intention, and choice of types of expired food.It is concluded that recognition, price sensitivity and food safety are important factors affecting consumers' acceptance of expired food.