The Assessment of Intangible Assets and the Status Quo

-- Taking Manufactory and Social Media Industry Company as Examples

Abstract

During the research process, a comprehensive assessment method was adopted. Not only quantitative indicators such as the return on intangible assets were used, but also qualitative analysis of brand assets was combined. This enabled precise identification of key issues in aspects such as asset registration, impairment agreements, and depreciation policies. Through in-depth analysis, this study has proposed a series of feasible strategies with practical guiding significance. These include rational optimization of resource allocation, implementing traceability management through blockchain technology, and using predictive analysis methods to ensure an effective match between intangible assets and the strategic goals of the enterprise. The final research results indicate that the establishment of a data-driven management framework is of utmost significance. This framework can assist enterprises in successfully converting intangible assets into sustainable competitive advantages, effectively reducing capital waste, and thereby maximizing long-term profitability.