Research on Tourist Satisfaction with Wa Ethnic Homestays in Yunnan Based on IPA Analysis

Cai Chen; Ruiyun Yang; Xiuyan Lin

doi:10.54097/s5qg7y83

Authors

Cai Chen
Ruiyun Yang
Xiuyan Lin

DOI:

https://doi.org/10.54097/s5qg7y83

Keywords:

Yunnan Wa Ethnic Group, IPA Analysis Method, Tourist Satisfaction

Abstract

The integrated development of intangible cultural heritage (hereinafter referred to as "ICH") and the homestay industry in the Wa ethnic area of Yunnan is an important topic in the current protection of ethnic culture and the development of tourism economy. In recent years, with the rise of cultural tourism, how to combine these precious cultural heritages with the modern homestay industry has become an issue that the government needs to pay attention to. Based on the perspective of tourist perception and combined with the actual development of homestays in the Wa ethnic area of Yunnan, this paper constructs an evaluation system for tourist satisfaction indicators. Through the IPA model, the collected questionnaires were studied and analyzed, including 3 items in the maintenance area, 3 items in the advantage area, 3 items in the opportunity area, and 3 items in the improvement area. The research shows that the overall tourist satisfaction with Tongren's forest health tourism is relatively good, but there is still much room for improvement in the 6 indicators of the improvement and opportunity areas. This paper proposes strategies to enhance tourist satisfaction based on the actual regional development, aiming to provide reference for improving tourist satisfaction with Wa ethnic homestays in Yunnan.

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