The Digital Rebirth of Traditional Crafts: Research on Visual Translation and Product Innovation of Boxwood Carving Based on AIGC Technology

Abstract

Against the dual background of intangible cultural heritage (ICH) activation and new consumption upgrading, Yueqing boxwood carving is trapped in developmental dilemmas such as product homogenization, outdated aesthetics, low digitalization level, and insufficient access to young audiences. The traditional manual development model can hardly meet the agile demands of the modern cultural and creative industry. To address this, this study innovatively constructs a four-dimensional closed-loop system of "Cultural Decoding—AIGC Translation—Creative Design—Industrial Empowerment". The core lies in transforming the implicit knowledge of traditional boxwood carving, such as the essence of knife techniques, modeling grammar, and cultural connotations, into visual elements that can be recognized and precisely controlled by AIGC technology. Through precise generation on the Nano Banana Pro platform, application of collaborative tools, combined with designers' secondary creation and industrial implementation transformation, a standardized "human-machine collaboration" design process is formed, and a series of innovative products are successfully developed. Practical verification shows that on the basis of adhering to cultural authenticity, this system not only significantly shortens the product R&D cycle and reduces trial-and-error costs, but also realizes the organic integration of traditional crafts and modern aesthetics, broadens the communication and sales channels. It provides a new path with both theoretical value and practical significance for the youthful expression, commercial transformation and sustainable development of ICH techniques.