The Childlike Manifestation and Dissemination Mechanism of French Life Philosophy: A Multimodal Discourse Analysis Based on "Kamelott the Chicken" and "A Bear Named Ate and a Mouse Named Sena"
DOI:
https://doi.org/10.54097/4ft58745Keywords:
French lifestyle concept, traditional French culture, children’s literature, cross-cultural communication, multimodal discourse.Abstract
Against the backdrop of globalization, French children’s literature has achieved effective cross-cultural communication by virtue of its unique Art de vivre concept, yet its internal mechanism remains to be explored. Taking Carmela the Chicken and Ernest & Celestine as cases, this study adopts multimodal discourse analysis and cultural communication theories to dissect the childish construction strategies of the French lifestyle concept from three meaning dimensions: representation, interaction, and composition. The study finds that the two works transform abstract cultural concepts into concrete childish narratives through the collaborative operation of multimodal symbols. At the representational level, they construct a "French picture" via the artisticization of life details; at the interactional level, they establish emotional connections from a de-adult-centered perspective; at the compositional level, they guide cultural identity through visual grammar. This "soft landing" communication strategy effectively reduces "cultural discount" and provides practical references for the cross-cultural communication of Chinese children’s cultural products.
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