Research on the Image Shaping of "Post-00s" College Students Empowering Local Cities under the Perspective of New Media

-- Taking Wenzhou as an Example

Abstract

Under the background of the rapid development of digital technology, new media platforms are constantly changing the way of urban image communication, and the image shaping of local cities has gradually changed from the traditional information output mode to the communication mode of multi-subject participation and multi-channel interaction. The image of the city not only reflects the level of urban economic development, but also reflects the cultural value, social identity and public communication ability of the city. As the first batch of youth development-oriented city construction pilots in China, Wenzhou needs to further explore new mechanisms for young people to participate in urban communication and improve the effectiveness of urban cultural communication. As a young group that grows up with the Internet, post-00 college students have strong new media application ability, digital content production ability and online social ability, and have a strong foundation for participation in the process of local urban image shaping. Taking Wenzhou as the research object, this article analyses the information reception mode, value expression characteristics and social communication mode of "post-00" college students based on the new media communication environment, and explores the adaptability of young people to participate in urban image shaping. On this basis, this article puts forward the optimisation path from different aspects, promotes the effective dissemination of urban cultural resources, and provides new practical ideas for Wenzhou's urban image improvement and youth development-oriented city construction.