Research on the Application of "Trendy" Design in the Innovative Design of Jingdezhen Ceramic Toys

Abstract

Aiming at the problems of homogenization of Jingdezhen ceramic toy products and aging consumer groups, as well as the transformation opportunities brought by the rapid development of the trendy toy market, this paper systematically discusses the application paths of "trendy" design in the innovative design of Jingdezhen ceramic toys. On the basis of defining the core concepts of "trendy" design and ceramic toys, this paper demonstrates the necessity and feasibility of introducing trendy design into traditional ceramic toys starting from the industrial foundation of Jingdezhen. The research proposes design strategies from three dimensions: modeling language, color decoration and cultural symbols, and combines three market paths of orphan collection, mass production and practical trendy toys, with typical cases of Jingdezhen ceramic trendy toys in recent years for verification. The research shows that trendy design does not deny traditional ceramic craftsmanship, but is a feasible scheme that organically connects traditional craftsmanship with contemporary aesthetics, cultural symbols and emotional consumption on the premise of respecting the characteristics of ceramic materials. The trendy transformation of ceramic toys not only provides incremental space for Jingdezhen's traditional ceramic industry, but also opens up a practical path for the contemporary activation of intangible cultural heritage.