Research on Tourism Destination Marketing Strategy Based on Economic Perspective
-- Taking Lu 'an as an Example
DOI:
https://doi.org/10.54097/ajmss.v2i2.7531Keywords:
The experience economic, Tourist destination, Marketing strategy, Lu 'anAbstract
This paper takes Lu 'an as an example, in perspective of experience economy, analyzed the present situation of tourism destination marketing in Lu 'an. Optimize the marketing strategies of tourist destinations from the tourism destination brand construction, experience value, tourism product optimization, tourism sales channels and so on, enhance the competitiveness of Lu 'an as a tourist destination.
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