Regional Roots: A Study of Communication Strategies for the Sustainable Development of China's Animation Industry
DOI:
https://doi.org/10.54097/ajmss.v2i3.7969Keywords:
Chinese animation, Development history, Development problems, SolutionsAbstract
Animation industry is known as the most promising cultural industry in the 21st century. China's animation industry, taking advantage of the popularity of international animation, has developed rapidly and produced an astonishing number of animations. How to ensure the high-quality and sustainable development of Chinese animation in the context of high output is an urgent issue that needs to be addressed in current Chinese animation industry. Through the analysis of the relevant literature of Chinese animation, this study, starting from the development history of animation, analyzes the problems encountered in Chinese animation during development, and proposes corresponding solutions to the current bottlenecks in development, with the aim of allowing Chinese animation to take root in the region, lead the world, and become a sustainable art and cultural industry.
Downloads
References
Zhang, Xianwei. (2022). Research on the development path of animation and comics derivatives industry. Culture Industry (25),28-30.
Xiong, Chu-Hui. (2022). Analysis of the current situation and countermeasures for the development of Chinese animation industry. Popular standardization (12), 113-115.
Liu, Xiaojuan & Fu, Xiaohong. (2022). Research on the development path of China's animation industry chain. Shanghai Management Science (03), 16-20.
S. F. Zhang. (2022). The current situation and suggestions for the development of China's animation industry. Shanghai Business (04), 15-17.
Zhu Qi. (2022). Research on existing problems and countermeasures of China's animation industry. Science and Technology Economic Market (02), 22-24.
Wang, Xianbo. (2022). The current situation and reflection on the development of domestic film and animation industrialization. Film Literature (01), 45-5.
Gou Qiang Shi & Jiang Yue. (2021). Animation and industry: A decade of research and "school" of Chinese animation industry. New works in film (06), 124-130.
