A Study on the Influence of Impulsive Purchase Intentions
DOI:
https://doi.org/10.54097/ajmss.v2i3.7970Keywords:
Impulsive purchase, Social Presence, Flow experienceAbstract
In this paper, we focus on the factors influencing impulsive purchase intention, including the characteristics of anchor information source, mind flow experience and social presence. By reviewing a large amount of relevant literature and analyzing the findings of previous scholars in depth, we summarize the intrinsic relationship between the above three factors and impulsive purchase intention as well as the interrelationship between the factors, and finally propose several conclusions for subsequent research.
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