The Construction of "Co-Building" Service Ecosystem based on Resource Orchestration Theory
-- The Case of Smart City Smile City Holdings Group Ltd.
DOI:
https://doi.org/10.54097/ajmss.v2i3.8747Keywords:
Resource Orchestration Theory, Service Ecosystem Theory, Co-Creation, Service Innovation, Value Co-CreationAbstract
In the context of China's economic development and policy transformation, the real estate industry is undergoing a period of transition. With the guidance of new urbanization, the real estate industry is changing from a dominant role to a supporting role, returning to the essential attributes of residence and service. At the same time, increased competition in the industry and increased policy restrictions are driving the transformation of the real estate industry. In this context, building a service ecosystem has become a new idea for the transformation of the real estate industry. Smart City Smile City Holdings Group Ltd. (hereinafter referred to as "Smart City Smile City"), as the pioneer of the "co-construction α" model, has made a useful exploration for the transformation of the real estate industry by integrating multiple resources to build a service ecosystem and realize value co-creation and sharing. It has made a useful exploration for the transformation and development of the real estate industry. This paper takes the Smart City Smile City as the research object, takes the resource orchestration theory and service ecosystem theory as the guidance, starts from three aspects of resource construction, bundling and prying, deeply analyzes how the Smart City Smile City realize the construction of service ecosystem through resource integration and orchestration, and conducts an in-depth study on its value co-creation and sharing and service innovation under the framework of service ecology theory. The purpose of this paper is to explain the "co-construction" model of Smart City Smile City, summarize the successful experience, and provide relevant reference for other traditional real estate industries and other industries.
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