A Preliminary Study on the Strategy of Live Delivery of "Online Red Cadres"

Abstract

 Cadres from all over the country broadcast live with goods, achieving the peak at the beginning of the broadcast, leaping up to "gold medal sales" and becoming "network celebrity cadres.". They promote local agricultural products through live streaming and delivery on internet platforms. This article mainly uses methods such as data analysis, content interpretation, and case comparison to select live videos of online celebrity cadres as the research object, and analyzes the background and significance of the emergence of "online celebrity cadres", the overview of communication characteristics, and the content and characteristics of video communication. The sales thinking of "online celebrity cadres" has been successfully channelled to help rural revitalization as an innovation in the post epidemic era. Local cadres have become a new force in mainstream media that adheres to integrity and innovation, playing a positive role in helping the poor, promoting consumption, assisting online poverty alleviation, and winning the battle against poverty. In the post epidemic era, the research on methods and strategies for local cadres to bring goods live can, to a certain extent, provide some ideas for local cadres in China to assist in agricultural product sales and tourism development strategies.