Analysis of Corporate Strategic Management of China Southern Airlines

Abstract

With the unstoppable trend of economic globalization and the development of China's socialist market economy into a period of high-quality development, market competition is more intense. In order to gain a firm foothold in the market competition or even gain an advantage, it is necessary to carry out strategic management within the enterprise according to its own actual situation, so as to promote the healthy development of the enterprise. Through the implementation of strategic management within the enterprise, it can also provide a decision-making role for its sustainable and healthy development, help managers formulate scientific business plans more systematically and efficiently, build a new management model, and ensure that enterprises have a place in the market competition. As one of the main bodies of China's economic lifeline, the air transport industry plays an irreplaceable role in promoting the development of the world economy, and investors pay more attention to the development prospects of related enterprises whose main business is the air transport industry. Taking China Southern Airlines, a leading enterprise in China's air transport industry, as an example, this paper evaluates and analyzes the competition situation of the industry in which Porter uses Porter's "Five Forces Model", points out the problems in the strategic management of the enterprise, and proposes corresponding measures.