On Market, Finance and Risk of an Integrated Practical Platform for Intangible Cultural Heritage Campus Cultural and Creative Dissemination, Incubation, Exhibition and Sales

Abstract

This article introduces the establishment and operation plan of an integrated practical platform for the dissemination, incubation, exhibition, and sales of intangible cultural heritage on campus, aiming to promote the inheritance and innovation of intangible cultural heritage on campus, and transform it into products and services with commercial value. Through market analysis, including SWOT analysis and market feasibility analysis of the cultural and creative industry in Bengbu City, the development prospects of the platform in the campus market of Bengbu City have been determined. In response to market objectives, marketing strategies such as customer segmentation, pricing, promotion, and marketing have been adopted. In terms of financial analysis and forecasting, investment analysis, analysis of the three major financial statements, and analysis of financial indicators were conducted to evaluate the economic benefits of the platform. At the same time, detailed analysis was conducted on market risk and risk control, competitor risk and risk control, fund risk and risk control, product risk and risk control, sales risk and risk control, as well as construction and operation risk and risk control, and corresponding countermeasures were proposed.