Research on Google’s Latest Algorithm Rules and Application Strategies

Fan Zhang

doi:10.54097/bv25t069

Authors

Fan Zhang

DOI:

https://doi.org/10.54097/bv25t069

Keywords:

Algorithms rules, Google, Research, Application strategies.

Abstract

With the booming development of the Internet digital economy, the number of corporate websites has increased sharply. In order to ensure the accuracy and relevance of search results to meet the personalized needs of users, search engines must constantly iterate and optimize their algorithms and rules. At the same time, developers are also actively exploring the working mechanism of search engines and the factors that affect search rankings. These studies form the cornerstone of search engine optimization. Therefore, it is crucial for SEO practitioners to deeply analyze the latest algorithm and rule changes of search engines such as Google. This article will review and analyze the algorithm and rule changes officially announced by Google in the past four years, extract the core elements that play a key role in improving search rankings, and form an optimization application strategy.

Downloads

Download data is not yet available.

References

Kingsnorth, S. (2022). The digital marketing handbook: deliver powerful digital campaigns. Kogan Page Publishers.

Shahzad, A., Jacob, D. W., Nawi, N. M., Mahdin, H., & Saputri, M. E. (2020). The new trend for search engine optimization, tools and techniques. Indonesian Journal of Electrical Engineering and Computer Science, 18(3), 1568-1583.

Ray, L. (2019). Google’s algorithm undergoes enormous shifts to prioritise content focused on expertise, authoritativeness and trustworthiness. Journal of Digital & Social Media Marketing, 7(2), 128-136.

Leung, C. H., & Chan, W. T. Y. (2021). A Study on Key Elements for Successful and Effective Search Engine Optimization. International Journal of Technology, Knowledge and Society, 17(2), 23.

Alfiana, F., Khofifah, N., Ramadhan, T., Septiani, N., Wahyuningsih, W., Azizah, N. N., & Ramadhona, N. (2023). Apply the search engine optimization (SEO) method to determine website ranking on search engines. International Journal of Cyber and IT Service Management, 3(1), 65-73.

Matta, H., Gupta, R., & Agarwal, S. (2020, June). Search Engine optimization in digital marketing: present scenario and future scope. In 2020 International Conference on Intelligent Engineering and Management (ICIEM) (pp. 530-534). IEEE.

Lewandowski, D., Sünkler, S., & Yagci, N. (2021, June). The influence of search engine optimization on Google's results: A multi-dimensional approach for detecting SEO. In Proceedings of the 13th ACM Web Science Conference 2021 (pp. 12-20).