A Clustering Study on the Entrepreneurial Policy Texts of Wenzhou University Students

Based on Policy Texts from 2012 to 2023

Abstract

With the success of the 20th National Congress of the Communist Party of China, Chinese path to modernization, the construction of Zhejiang Demonstration Area for Common Prosperity, rural revitalization, and the new situation of epidemic prevention and control, Wenzhou's economy will usher in a new round of growth. As the birthplace of China's private economy, entrepreneurial consciousness is deeply rooted in this land, and college students, as the new generation of entrepreneurial forces, their entrepreneurial activities will be an important force for Wenzhou's private economy to shine again. The entrepreneurship policy for college students, as an important influencing factor driving entrepreneurial activities, is worth exploring whether it can adapt to the current environment and whether there are areas for optimization. This study collected entrepreneurship policies in Wenzhou over the past 8 years and used the research method of co word clustering analysis to quantitatively study the policies. The results show that Wenzhou is currently committed to establishing and improving a high-quality service system for relevant college student entrepreneurship groups. At the same time, the Wenzhou government has fully realized the predicament of the development of local key industries in Wenzhou and has provided targeted assistance for different entrepreneurial problems.