Study on Tourism Service Quality Evaluation based on Cultural Perception Effect

Abstract

Based on the deep integration of cultural tourism as the historical backdrop of this study, and aiming to address the inadequacies in the evaluation of tourism service quality, we propose an evaluation perspective centered on cultural perception. We introduce the DiD (Difference-in-Differences, dual differential analysis) analysis method to construct an evaluation model based on the impact of cultural perception. This model considers both direct satisfaction feedback from tourism consumption and the indirect value-added effects of cultural products. By evaluating these dimensions, we aim to enhance the assessment framework for tourism service quality within the context of cultural and tourism integration. This approach provides theoretical research support to better advance cultural tourism integration and highlight its significant impact.