WANG, Jiayi. Cross-cultural Marketing: Analysis of Marketing Strategies and Consumer Behavior Under Different Cultural Backgrounds. Frontiers in Business, Economics and Management, [S. l.], v. 16, n. 2, p. 230–233, 2024. DOI: 10.54097/1h3s6087. Disponível em: https://drpress.org/ojs/index.php/fbem/article/view/25601. Acesso em: 22 jul. 2026.