Cross-cultural Marketing: Analysis of Marketing Strategies and Consumer Behavior Under Different Cultural Backgrounds

Abstract

The marketing strategy and consumption behavior of the intelligent board writing software in the cross-cultural market are deeply discussed. Based on the analysis of market demand and consumption habits under different cultural backgrounds, various effective marketing strategies of cross-cultural market are put forward. First, in order to better meet the needs of users in different regions, the importance of language localization and cultural adaptation is emphasized. Secondly, according to the needs of different brand image and marketing methods under different cultural backgrounds, the brand positioning and market segmentation strategy are discussed, and it is pointed out that there need to be different. Finally, according to the specific measures of increasing the market share and brand influence of intelligent board book software, the selection of online and offline marketing channels is analyzed, combined with the purchasing motivation and use habits of consumers.