YANG, Jingyi. The Impact of Popularity and Scarcity of Gaming IP Co-branded Products on Consumer Purchase Intention: A Case Study of Genshin Impact. Frontiers in Business, Economics and Management, [S. l.], v. 17, n. 3, p. 19–24, 2024. DOI: 10.54097/6fabvp38. Disponível em: https://drpress.org/ojs/index.php/fbem/article/view/28215. Acesso em: 21 aug. 2026.