Postmodernism and Logo Design: Take the Memphis Style as an Example

Abstract

In the context of the post-industrial era, the comprehensive development process of transforming the design purpose into a design concept is particularly prominent in terms of breadth and depth of the impact on product design. Its postmodernism aims to better adapt to the material foundation and spiritual needs of human spiritual and cultural development, and between manufacturing and design. the intersection of the product is the core, so that the performance between the product and the design becomes more and more profound. Using the literature research and analysis method, the comparative research method is used to analyze the changes in the performance of art symbols in postmodernism and summarize the expression methods of Memphis design. The humanization, diversification, personalization, color, etc. of the performance have the characteristics of Memphis style, which fully reflects the needs of human life diversity. The pursuit and performance are also in line with the characteristics of the popularization of art ubiquitous in society. At the same time, the logo performance constantly draws on and adopts the orthogonal spirit of humanism, which closely combines traditional art theory and real cultural life, and closely combines the theory of traditional art with the actual life of modern art, so as to fully oppose Reflecting the pursuit of the universal life of mankind and the increasing needs of social material civilization and real cultural survival.