Study on the Construction and Effectiveness of Luoyang City Image from the Perspective of Digital Media

-- Taking the Tik Tok Short Videos as an Example

Abstract

The shaping and dissemination of the national image is the key strategy for national development, and the city image, as an important part of it, cannot be ignored. In recent years, Luoyang City has become popular on social platforms represented by Tik Tok, which represents the characteristics of digital media and has a strong influence on the construction of city image. This paper studies the effectiveness of Tik Tok's participation in the construction of Luoyang City image through data analysis tools, deeply analyzes the communication effect, and provides thinking for the development of Luoyang City image.