The Development Status and Countermeasures of Digital Media Art

Abstract

This paper discusses the definition and characteristics of the art of digital media, introduces the application fields of digital media, and analyses the current situation faced by digital media art: the development of digital media art is facing the problem of rapid technological update and short life cycle; the knowledge and technology threshold of digital media art is high; the protection and inheritance of digital media art works have also attracted attention; the commercialization of digital media art is also an urgent problem. The commercialisation of art is also a problem that needs to be solved urgently. Finally, a series of countermeasures are proposed: the government and academic organisations should increase their support and investment in digital media art, and provide artists with a better creative environment and resources. Artists should strengthen their technical skills and interdisciplinary co-operation in order to adapt to new technologies and creative demands. Relevant departments should also strengthen copyright protection and market supervision to provide a good environment for the commercialisation of digital media art.