The Application and Research of Illustration Art in Brand Image

-- Taking the Packaging Design of "ZiRu" Hotpot Brand as an Example

Abstract

Illustration, as a more direct image expression than text communication, has spread from ancient times to the present, broadly speaking, from the stone age murals to the patterns on bronze heavy objects, and then to the New Year pictures posted by every household in ancient times. It is the best way to explain the information by image processing. However, in modern business, the application of illustrations developed and expanded with the changes of newspapers and books in the early 19th century. With the variety of illustrations becoming more and more abundant, and the differences in painting methods and painters' values and artistic concepts, there is the art of illustration. The most important point of illustration art is that it can visually express the information conveyed in the text, and it is more direct and vivid. Since the evolution of illustration, the visual emotional design and content communication in brand image are becoming more and more irreplaceable. This paper will focus on the role and significance of illustration art in brand image, and give examples with my graduation design and "Free" hot pot series of illustrations to provide a certain theoretical basis for the study of art in brand image.