Research on the Application of Fun Design in Children's Product Packaging Design

Abstract

With the development of the times and the prosperity of the market economy, the packaging of products is also developing towards a more diversified and personalized direction. Good packaging design can not only make consumers feel happy, but also increase product sales and enhance the competitiveness of enterprises. As a special category, children's products are subject to double screening by both users and guardians during the sales process. It is not only necessary to consider the basic functionality, but also the user experience of children. Packaging is an important component of a product. Compared to adults, children often rely on intuitive feelings when choosing products. Therefore, only by fully understanding children's preferences and incorporating fun design into product packaging can it more easily attract the attention of children's consumers and increase their purchasing desire. In this study, the author analyzed the feasibility and importance of applying fun design to children's product packaging design through research methods such as literature review, case analysis, and field research. The conclusion was drawn that fun design can enrich children's aesthetic taste and enhance product competitiveness. On the basis of consolidating research theory, analyze the expression forms of graphics, colors, shapes, and other aspects in the fun design of children's product packaging, and apply them to the design practice of Aomiao children's sock packaging design.