Research on the Operation Strategy of Dongman App, An Excellent Chinese Online Comics Platform in the Era of Mobile Reading
DOI:
https://doi.org/10.54097/hiaad.v4i2.13417Keywords:
Mobile Reading, Online Comics, Operation Strategy, Creative IndustryAbstract
With the popularity of mobile internet and smartphones, the era of mobile reading has arrived. Webcomics, as a popular form of entertainment, have gained the favor of a large number of users. This paper takes the excellent Chinese webcomics platform Dongman APP as the research object, and discusses its operation strategy by comparing it with other platforms such as Kuai Kan APP, Tencent Animation APP, and Korean webtoon. Through research on the operation strategy of Dongman APP and from the perspective of innovative industries, this study provides concrete case comparisons and practical suggestions for the development of other online comic platforms.
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