Analyzing Ceramic Products in Museum Cultural and Creative Branding: -- Using "Palace Museum Taobao" as an Example

Yiting Zhu

doi:10.54097/hiaad.v4i2.13501

Authors

Yiting Zhu

DOI:

https://doi.org/10.54097/hiaad.v4i2.13501

Keywords:

Cultural and Creative, Ceramics, Brand, Palace Museum Taobao

Abstract

With the growing emphasis on traditional culture, museum tourism has gradually become a new trend. Museum cultural and creative products, derived from cultural relics, have entered the lives of the public, satisfying both practical and spiritual needs for collecting cultural artifacts. As an essential part of China's material cultural heritage, ceramics have found extensive use in museum cultural and creative branding. This article, through an analysis of ceramic cultural and creative products within the "Palace Museum Taobao" brand, examines the design methods employed. It also offers valuable insights and inspiration for regional museum cultural and creative branding.

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