The Application of Red Culture in Packaging

-- Take Ji'an Wafer Cake as an Example

Abstract

In contemporary society, our younger generation is in a critical period of awareness of the core socialist values, the awakening of positive energy, and the red culture is also in a new stage of development, which has enriched people's ideals and beliefs to a great extent. In order to realize our social ideals, we are united as one. Times are moving forward, but red culture has not withdrawn from our lives, but has been widely used, such as the movie Wolf Warrior, Operation Red Sea, etc., all of which have proved to us the success of red culture with successful examples. As a student in the field of design. It is hoped that the red culture can also be equally brilliant in the packaging design of products. In the current market products, there are only a handful of successful cases in the design of red cultural packaging. In the process of product packaging design, we discussed how to rationally innovate the red cultural elements from concept to extraction to implementation to application, and enhance the market value of the entire product through packaging. Through the extraction and application of red cultural elements, a unique brand positioning can be established, consumers' consumption psychology can be grasped, and market demands can be well understood, and finally the development of red cultural economy will be promoted.