Research on the Value of Sustainable Fashion to the Status Quo of Clothing Brands

Yinyue Xie

doi:10.54097/hiaad.v5n2.11

Authors

Yinyue Xie

DOI:

https://doi.org/10.54097/hiaad.v5n2.11

Keywords:

Clothing Brand, Sustainable Fashion, Environmental Protection

Abstract

With the progress of society and the development of national economy, people gradually realize the importance of sustainable development, and also make this concept gradually penetrate into various industries. Based on this, the clothing industry has gradually set off the wave of sustainable fashion, which has a good guiding role for optimizing the construction of China's clothing brand and expanding the market share. This paper mainly analyzes the current situation of Chinese clothing brands and the value of sustainable fashion.

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