Development Dilemma and Improvement Measures of IP Film and Television Plays
DOI:
https://doi.org/10.54097/vr6x1v30Keywords:
IP Film and Television Drama, Development Dilemma, Improvement MeasuresAbstract
In recent years, the film and television industry has paid more and more attention to IP development, and many popular online novels or games have been adapted into film and television works. The rapid development of IP film and television drama benefits from the rise of popular culture and the excavation of high-quality resources on the Internet, which makes the creative inspiration of IP film and television drama endless and has achieved good market response. However, due to the blind pursuit of commercialization by some practitioners, the development of IP film and television drama is in trouble. Based on IP film and television drama, this paper explores the reasons for the rise and development dilemma of IP film and television drama creation in China in the new era, so as to provide reasonable improvement measures for its development path.
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References
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