Investigation and research on cultural and creative design products based on Hui culture

-- Taking Sanhe Ancient Town as an example

Abstract

As a representative of China's classical architectural culture, Huipai culture has always been a pioneer highlight in the development of China's cultural industry. However, in recent years, as local cultures continue to recognize the importance of the development of cultural industries, a large number of cultural and creative products based on the extension of Huipai culture have sprung up, but it is not difficult to find that there are many problems such as similar forms of expression, old-fashioned design style, and rough production processes in related content. This study takes the Sanhe Ancient Town in Anhui as a sample to explore the trade-offs in the design of cultural and creative products in the new era.