Based on the Design of Regional Cultural Symbols under the Rural Revitalization Policy

Authors

  • Junda Kong

DOI:

https://doi.org/10.54097/41jxyh43

Keywords:

Regional Culture, Rural Revitalization, Cultural and Creative Design, Shanghai Local Specialties

Abstract

The study of design translation of regional cultural symbols based on rural revitalization policy aims to explore how regional cultural symbols can be effectively translated and applied to rural revitalization practice through design means. The study analyzes and excavates local cultural resources and uses modern design concepts and technologies to transform traditional cultural symbols into design works with contemporary value and significance. In this way, it not only enhances rural cultural confidence and promotes cultural inheritance and innovation but also enhances the development of rural tourism and cultural industries, ultimately achieving sustainable revitalization and economic growth in the countryside. China has rich resources of "local specialties," which have cultural and historical value and great market potential. In the background of rural revitalization strategy, this paper analyzes the design ideas of Malu grapes, a local specialty of Shanghai, and explores how to design cultural and creative products combining unique regional culture and local specialties. Tapping and developing these local specialties can effectively promote regional economic development and rural industrial revitalization. Through the creative design around the local specialties, it increases the added value of the products, inherits and carries forward the local culture, creates brand influence, enhances product recognition, strengthens the competitiveness of the products, enriches the consumption experience, and promotes the image and quality of the local specialties.

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References

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Published

26-06-2024

Issue

Section

Articles

How to Cite

Kong, J. (2024). Based on the Design of Regional Cultural Symbols under the Rural Revitalization Policy. Highlights in Art and Design, 6(2), 38-41. https://doi.org/10.54097/41jxyh43