FWEE Brand Design: Integrated Analysis of Marketing Strategy and Visual Representation

Abstract

Brand can be regarded as a kind of value symbol, and visual elements, as an important part of brand identity, play a key role in shaping and spreading brand image. With the intensification of market competition, brand design has become one of the important means for enterprises to gain competitive advantages. In the context of digital transformation, the visual performance and marketing means of brands have gradually evolved into the core areas of concern for enterprises, and consumers are not only concerned about the function and quality of products, but also pay more attention to the overall experience and emotional resonance brought by the brand. As a new-generation leading brand in the South Korean beauty market, FWEE has rapidly won a large number of loyal consumers through its unique brand tone and innovative marketing strategies. This paper presents a review of the brand image of FWEE and the relationship between its brand image and its marketing strategy. The study of FWEE's brand image and consumers' purchase intention explores the close connection between marketing and brand design, which contributes to an in-depth understanding of the key elements of modern branding, and can provide valuable references for other brands in terms of design and marketing strategies.