Cultural and Creative Design and Development Driven by Cultural Semiotics Hunan Zhuzhou as an Example
DOI:
https://doi.org/10.54097/nh2v3p51Keywords:
Cultural Semiotics, Cultural and Creative Design, Zhuzhou Culture, Cultural Symbol Extraction, Design StrategyAbstract
The purpose of this paper is to explore the application of cultural semiotics theory in the design and development of cultural and creative products, taking Zhuzhou, Hunan Province, as an example. By analyzing the rich cultural resources of Zhuzhou, the study extracts and re-designs cultural symbols with local characteristics, and then applies them to the design and development of cultural and creative products. Starting from the policy background, the study demonstrates the necessity of cultural semiotics-driven cultural and creative design and its significance to social and economic development. Through case studies, this paper elaborates on the extraction process, design principles, and specific application of Zhuzhou's cultural symbols in cultural and creative products, aiming to provide theoretical support and practical reference for the innovation and development of cultural and creative industries.
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References
[1] Liu Wenjing. Research on Zhuzhou industrial cultural and creative product design under the perspective of cultural semiotics[J]. Art and Design, 2023, (05): 65-72.
[2] YANG Hao-yu, ZHANG Xiaotong. Innovative Application of Zhuzhou City Memory and Cultural Symbols in Cultural and Creative Products[J]. Decoration, 2022, (04): 110-113.
[3] Zhao Siyuan. Research on the application of regional cultural symbols in the design of cultural and creative products in Zhuzhou [D]. Hunan University of Technology, 2021.
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