Application of Eco-Translatology in Game Subtitle Localization: A Case Study of "Black Myth: Wukong"
DOI:
https://doi.org/10.54097/5rpdsv80Keywords:
Eco-translatology, Game Subtitle Translation, Black Myth: WukongAbstract
This paper examines the phenomenon-level game "Black Myth: Wukong" using the eco-translatology framework of "three-dimensional transformation" to systematically investigate the cultural communication strategies in the process of game subtitle localization. Through close reading and comparative analysis, the study focuses on how translators balance the preservation of Chinese cultural essence with the acceptability in the target culture. Findings show that in the cultural dimension, imagery reconstruction and semantic compensation strategies allow traditional cultural symbols like Nuo opera and land temples to be cross-culturally reborn; in the communicative dimension, discourse reconstruction and intertextual mapping effectively convey political metaphors and Eastern philosophical wisdom embedded in character relationships; in the linguistic dimension, rhetorical devices such as alliteration and dashes are creatively employed to retain poetic qualities of Chinese while conforming to English expression norms. This research aims to offer an innovative path for cultural export in the digital age and provide useful insights into the globalization of the gaming industry.
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