Public Art Project and Social Influence: An Analysis of the Case of the Museum of Art in New York

Abstract

This study examines the public art programs at the Museum of Fine Arts, New York (MoFA) as a case study, conducting an in-depth analysis to explore their multidimensional impacts on urban social influence. Through a case study approach, the research comprehensively examines the design philosophy, implementation process, and societal effects of MoFA's public art initiatives across cultural development, public aesthetic education, community cohesion, and socio-economic progress. The findings demonstrate that MoFA's public art programs not only enrich urban cultural heritage and enhance city branding, but also play a positive role in cultivating public aesthetic appreciation, advancing art education, strengthening community bonds, and boosting local economic growth. The study also identifies challenges in program execution, including funding management, public engagement enhancement, and sustainability maintenance, while proposing targeted strategies and recommendations. This research not only provides valuable insights for public art projects in other cities, but also expands the academic landscape of art management studies, offering robust empirical evidence for future research.