Research on Cultural and Creative Translation Design Based on SWOT Analysis

-- Taking the Beijing Grand Canal Culture as an Example

Abstract

Under the backdrop of the booming global cultural industry, this study takes the Beijing Grand Canal as its research object and employs the SWOT analysis method to examine its cultural and creative design environment. The study reveals that while the Beijing Grand Canal possesses rich cultural connotations and abundant materials for cultural and creative design, there are still deficiencies in cultural exploration and product innovation. To address these issues, this paper proposes strategies such as utilizing cultural resources, developing diversified cultural and creative products in line with market demand, and leveraging digital technology to enhance product innovation. Additionally, it emphasizes the importance of brand building and storytelling marketing to increase product added value and consumer recognition. This research provides theoretical support and practical guidance for the development of the cultural and creative industry related to the Beijing Grand Canal.