Research on Brand Design of GUCCI Jewelry Packaging

Ziyu Chen

doi:10.54097/hiaad.v1i3.4055

Authors

Ziyu Chen

DOI:

https://doi.org/10.54097/hiaad.v1i3.4055

Keywords:

Jewelry packaging, Packaging design, Brand design

Abstract

In today's mature development of commodity economy, people's demand for jewelry increases and they have more choices in product brands. Jewelry packaging design and the combination of its brand core value embodiment and product connotation have become the focus of jewelry packaging design. The article takes branding as the starting point, and analyzes the importance of brand core value and brand positioning to jewelry packaging design by studying the core value of the product, and the strategy of branding to shape jewelry packaging design. GUCCI brand packaging design as an example, the branding packaging design on the development of the brand and the embodiment of the core value, so as to explore the branding of jewelry packaging design methods, design jewelry packaging in line with the public aesthetic, demand.

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