Research on Cultural tourism Resources of Developing "Intangible Cultural Heritage": -- Taking Huaihe Culture as an example

Yuqing Sang; Jian Yang

doi:10.54097/hiaad.v2i2.6164

Authors

Yuqing Sang
Jian Yang

DOI:

https://doi.org/10.54097/hiaad.v2i2.6164

Keywords:

Intangible cultural heritage, Huaihe culture, Cultural tourism, Development strategy

Abstract

Cultural tourism development is one of the important ways to protect and inherit intangible cultural heritage. However, the development of intangible cultural heritage tourism is faced with many difficulties. Taking Huaihe Culture as an example, the development of intangible cultural heritage tourism is faced with such difficulties as the disconnection between planning and resource integration, the disharmony between resources and brand construction, and the incompatibility between utilization and creative development. The specific path of the development of intangible cultural heritage tourism is to strengthen resource integration, pay attention to brand operation, and adhere to creative development.

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