Research on the design strategy and application of cultural IP in museums: -- The example of Henan Provincial Museum

Yaling Zhao; Jiaying Zeng; Yuanhang Zhang; Jingyi Yu

doi:10.54097/hiaad.v2i2.7033

Authors

Yaling Zhao
Jiaying Zeng
Yuanhang Zhang
Jingyi Yu

DOI:

https://doi.org/10.54097/hiaad.v2i2.7033

Keywords:

Cultural IP, Cultural and Creative Products, Henan Museum, Cultural heritage

Abstract

Research into the development of cultural and creative products for museums will not only help to pass on the best of Chinese culture, but will also enable more people to trace their roots. With the development of time and technology, museums are eager to increase their visibility among the public and receive public subsidies as one of their sources of income. Increasingly, museums are striving to develop cultural and creative IP products. Despite the wide variety of cultural IP products, few products reflect the characteristics of museums, mainly due to excessive profit-driven and lack of standardised design management, making museum cultural and creative products outdated and homogenised. Taking the Henan Museum as an example, this paper analyses the excellent cultural creative products and their current problems, and proposes innovative methods on cultural IP design to encourage the further development of cultural creative products in museums.

Downloads

Download data is not yet available.

References

Li Jusha. Transforming the social role of museums under the influence of digital technology - cultural sharing and cross-border presentation[J]. China Museum, 2021(2):14-19125,126

Li Fengliang, Gu Zhenjing. The industrial characteristics and development trend of the new cultural industry of museums in China [J]. Journal of Shandong University: Philosophy and Social Science Edition, 2022(1):96-106

Su Menglin, Li Hai. Research on the economic model of museum cultural and creative IP in the era of social networking [J]. Journal of Huaihua College,2020,39(3):102-106

Wu Xuan, Ouyang Guili. An analysis of the design and development strategy of museum cultural and creative IP under the new cultural and creative consumption[J]. China Packaging, 2022,42(8):53-56. doi:10.3969/j.issn.1003-062X.2022.08.016.

Wang Xingshu. Analysis of the design and development of IP cartoon image in the museum's cultural creation--take the sub ugly battle-axe in Shandong museum's collection as an example[J]. Light textile industry and technology, 2021, 50(2):91-92.

doi:10.3969/j.issn.2095-0101.2021.02.039.

Yao, Yuan, Cui, Lin, Yang, Qidong, et al. A study on IP activation of cultural and creative products of Shaanxi History Museum based on the concept of "wisdom"[J]. Western Journal, 2020(20):8-11.

Deng Chujun. The design of museum cultural and creative products under "IP reshaping"[J]. Fine arts,2019(4):126-127.

doi:10.3969/j.issn.1002-2953.2019.04.041.

Tang, Shu-Tian, Chen, Xiao-Yue. IP shaping and promotion strategies of museum cultural and creative products[J]. New Media Research,2020,6(12):59-60.

doi:10.3969/j.issn.1671-7597.2020.12.037.

Jia Shimin. Research on the development of cultural creation design based on museum cultural IP [D]. Shanghai: Donghua University, 2020.

Xu Yewen, Hu Yongquan. The integration strategy of "IP+new cultural creation" in the perspective of ecological coupling[J]. Cooperative Economy and Technology, 2022(10):28-29.

doi:10.3969/j.issn.1672-190X.2022.10.013.

Shen Bing. Research on the construction path of new cultural creation in museums under the background of "Internet+" [J]. Packaging Engineering,2021,42(22):310-316.

doi:10.19554/j.cnki.1001-3563.2021.22.040.

Wu Ziguli. Product design strategies for museum creations under the new media perspective: Shaanxi History Museum as an example [J]. Footwear Craft and Design, 2021,1(24):96-98.

doi:10.3969/j.issn.2096-3793.2021-24-032.

Lin Qiuyuan. Cultural IP ecosystem and the way of development of cultural creation in China's museums from the perspective of industrial design - taking the Beijing Palace Museum as an example[J]. Journal of Pu'er College,2020,36(1):100-102.

doi:10.3969/j.issn.2095-7734.2020.01.034.

Qian Yanbin, Wang Anxia. Exploring the design of museum cultural and creative products in the new cultural and creative perspective[J]. Art Research, 2022(1):162-164.

doi:10.3969/j.issn.1673-0321.2022.01.050.

Yan Mengyuan, Lai Siyuan. Analysis of the design strategy of Sanxingdui Museum and brand co-branded cultural and creative products: an example of Sanxingdui and Original Color Botha co-branded makeup series[J]. Art Education Research, 2022(16):86-88.

doi:10.3969/j.issn.1674-9286.2022.16.032.