Research on Experience Perception of Qingcheng Mountain Homestay based on Network Text Analysis

Abstract

This paper selects Qingcheng Mountain homestay as the research object, collects online reviews of the top 50 homestays ranked by Ctrip's popularity on the Internet through octopus collectors, and obtains 3008 valid samples through sorting. Using text analysis research methods, this paper uses ROST CM6 software tools to analyze high-frequency words and emotional images, and discusses consumers' experience and perception of Qingcheng Mountain homestay. The study found that consumers' perception of Qingcheng Mountain B&B mainly reflected in five aspects: geographical environment, B&B facilities, service quality, emotional evaluation, and willingness to stay again. They were most concerned about the health situation and infrastructure inside the B&B, as well as the service attitude of the B&B service providers. Therefore, operators of B&B in Qingchengshan should strengthen the health management of B&B, update the basic functional facilities of B&B, optimize the service quality, and further improve the accommodation experience of consumers.