Research on the Sustainability of Environmental Protection of Fashion Brands

-- Take Louis Vuitton as an Example

Abstract

By examining whether or not fashion behemoths like Louis Vuitton ought to keep continuing to use sustainable and ecologically friendly production methods, this article seeks to highlight the significance of sustainability for fashion businesses. It also seeks to persuade consumers to purchase eco-friendly clothing. I started by outlining Louis Vuitton's history. Then I enumerated the many objectives set by Louis Vuitton and the sustainable product innovations they are actively adopting. I then examined whether Louis Vuitton should keep using green production methods using two business tools, SWOT and STEEPLE. Analysis of these two viewpoints allows we to assess Louis Vuitton's own compliance with its obligations as well as the external social environment's attitude toward sustainable fashion and its development. Finally, after performing the study, it is clear that businesses in the fashion sector as a whole must create ecologically friendly and sustainable production methods in addition to Louis Vuitton continuing its environmental protection efforts.