Suggestions for Applying Digital Technology to Improve Service Quality in Mid to High end Hotels
DOI:
https://doi.org/10.54097/jid.v5i2.10Keywords:
Mid to High End Hotels, Digital Technology, Service Quality, RecommendationsAbstract
This article aims to explore how mid to high end hotels can apply digital technology to improve service quality and provide corresponding suggestions. This article analyzes the current development status, challenges, and opportunities of digitalization in mid to high end hotels, elaborates on the necessity and significance of digitalization in mid to high end hotels, studies the influencing factors of customer satisfaction in mid to high end hotels, and finally, based on the SWOT analysis model, proposes suggestions for applying digital technology to improve service quality in mid to high end hotels, including strengthening digital talent cultivation, optimizing digital service processes Innovate digital service experience and ensure digital service security.
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References
Zhang Yaxin.2023. Competitive Upgrade: What Can Mid to High end Hotels Do to impress Consumers. China City Daily, A15. doi: 10.28056/n.cnki.nccsb.2023.000708.
Zhang Di, Li Nan. 2023. Research on Intelligent Management Strategies for Mid to High end Hotels under the Background of "Dual Carbon". Chinese and Foreign Corporate Culture (03), 67-69.
Hu Yibo.2022. Digital Development Strategy for High end Hotels in Ningbo City. Contemporary Tourism (11), 40-42.
Huang Li.2023. Research on Innovative Development of Hotel Operation Models under the Background of Digital Transformation. Continental Bridge Perspective (07), 43-45.
Xiao Lanhua.2022. Research on Digital Services Leading Hotel Management Transformation Practice Collected Papers on Exploration of Curriculum Theory and Practice under the Background of New Curriculum Reform (EDS.) (pp.2-3). Hunan Vocational and Technical College of Engineering; Doi: 10.26914/c.cnkihy.2022.087573.
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