The Influence of Cultural Level is the Core Competitiveness of City Brand Construction

-- Take Xi 'an City as an Example

Authors

  • Xinyue Ma

DOI:

https://doi.org/10.54097/hd01upbi

Keywords:

Cultural Level, City Brand, City Brand Construction, Social Media Communication, Music Culture

Abstract

With the advent of global economy, cities cannot be satisfied with the status quo. If a city wants to stand out nationally or even globally, it must rethink and renew. This article takes the cultural level as the core of the city brand construction to discuss, and explains the importance of various cultures in the city construction. And searched for some strong evidence and investigation. The hope is to give some direction to the builders of urban development.

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References

Liu, Z. (2023) Wu Hongbo: Chinese city brands should take a higher position to help build the national image. Public relations brand Research Institute. (01)6.

He, F. (2023) Research on Foshan city brand image design from the perspective of image narrative. Jiangxi University of Finance And Economics. (01)1-4.

Diao, X, Wang, Z. (2023) Deeply build the core and logo of "good culture", and build the city brand of "Good and beautiful city". New urbanization. (05)55-28.

Zhu, Z. (2022) Study on the influence of contemporary cultural and artistic exchanges on the urban construction of Xi 'an. Beauty and Times (City Edition). (03)25-27.

Zhang, Y, Deng, F. (2023) Research on the development of rural cultural "IP" resources and the construction of cultural and creative brand in Jinhua from the perspective of urban-rural integration. Modern marketing. (01)91-93.

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Published

15-12-2023

Issue

Section

Articles