Involvement of Non-Genetic Inheritance in Rural Revitalisation: A Study on the Sustainable Development Model of Purple Sand Industry in Dingshu Town, Yixing

Abstract

In recent years, both the government and society have been actively engaged in promoting rural revitalization through policy guidance, infrastructural enhancements, and the adoption of successful models. This concerted effort has not only bolstered innovation within rural revitalization initiatives but has also fostered the preservation and promotion of rural non-material cultural heritage, thereby contributing to the sustainable development of rural areas. This paper delves into the sustainable development of the purple sand industry in Yixing's Dingshu Town within the framework of rural revitalization strategies, using Dingshu Town as a case study. It meticulously examines the current status of the purple sand industry in Dingshu Town while analyzing the challenges and opportunities associated with the preservation and safeguarding of intangible cultural heritage. Furthermore, the paper explores effective methodologies for ensuring the sustainable growth of the purple sand industry in Dingshu Town, Yixing, focusing on aspects such as innovative design, market expansion, talent cultivation, and the preservation of cultural heritage. Additionally, it investigates the interplay between the intangible cultural heritage industry and the arts within the context of rural development. The development of the purple sand industry has not only enriched the local community but has also catalyzed the growth of other related sectors. Throughout Dingshu's history and its present, the purple sand industry has played a pivotal role. With China's ongoing economic and social progress, coupled with the increasing emphasis on social consumption, the purple sand industry has emerged as a crucial element in people's pursuit of spiritual and cultural fulfillment in modern times. Undoubtedly, it is poised to reach new heights of development in the foreseeable future.