Tuhu Automotive Service: The Growth Path of the Leader in the after-sales Market

Chuanzhi Hu

doi:10.54097/ct20nv41

Authors

Chuanzhi Hu

DOI:

https://doi.org/10.54097/ct20nv41

Keywords:

Tuhu Automotive Service, After-sales Market, O2O+ Auto Parts B2C Model of Maintenance and Repair

Abstract

After its establishment in 2011, Tuhu Automotive Service led the Chinese automotive market to open up a new business track of standardized after-sales market. After the O2O+ auto parts B2C model of maintenance and repair, the B2C+B2B model was derived with the change of market, which broadened the user channel and quickly expanded its popularity with the enterprise integrity and affordable service, occupying most of the Chinese after-sales market. The success of the after-sales market has made many large-scale capitals also eye on this increasingly large business track. Tuhu Automotive Service is still trying to explore to cope with the challenges from the capital magnates.

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