Analysis of the Rationale for the Entry of Chinese New Energy Vehicle Companies into Europe: Evidence from Three Chinese Companies
DOI:
https://doi.org/10.54097/3zy8zv26Keywords:
New Energy Vehicles, Chinese New Energy Companies, Emerging Market, PESTEL Analysis, CAGE Framework, Five Forces Framework, VRIO FrameworkAbstract
This paper is based on a study of three representative companies in China's new energy vehicle industry and analyses the rationality of Chinese new energy companies entering Europe through the macro context of China and Europe and the companies' own elements. The results show that even though Chinese new energy companies are still on the rise and have many shortcomings, entering Europe is a further development of the company's internationalisation and an important strategy for developing their own technology and competitiveness.
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