Research on the Mechanism of Cross border E-commerce on Enterprise Competitiveness

Hankun Ye

doi:10.54097/fhpdcz47

Authors

Hankun Ye

DOI:

https://doi.org/10.54097/fhpdcz47

Keywords:

Cross border e-commerce, Enterprise competitiveness, Retail export enterprises, Structural equation.

Abstract

On the basis of analyzing the current research status of the impact of cross-border e-commerce on the competitiveness of cross-border e-commerce retail export enterprises, this article uses structural equation modeling to study the strength of the effect of cross-border e-commerce applications on enterprise competitiveness and its various sub variables. Research direction: The research findings of this article include: (1) The impact of cross-border e-commerce applications on different aspects of enterprise competitiveness varies. Cross border e-commerce has the greatest impact on enterprise process costs and service levels, and the smallest impact on information sharing. (2) The impact intensity of different cross-border e-commerce application factors on enterprise competitiveness varies. Human resources and technological environment are the two factors that have the greatest impact on the competitiveness of cross-border e-commerce enterprises, while laws and regulations and organizational structure have the least impact. (3) Cross border e-commerce has a significant impact on the competitiveness of enterprises.

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