Intercultural Communication and Market Expansion Strategy of Animation Works

Mengyu Ge

doi:10.54097/9v2d0675

Authors

Mengyu Ge

DOI:

https://doi.org/10.54097/9v2d0675

Keywords:

Animation works; cross-cultural communication; Market Expansion.

Abstract

In the wave of globalization, animation works have become an important carrier of cultural communication and commercial value. In recent years, China's animation industry has emerged in the international market with works such as "Nezha: The Devil Boy Comes into the World" and "White Snake: Origin", but it also faces challenges such as cultural discounts, insufficient originality, and weak industrial chains. Based on the transformation of cultural symbols, technological innovation, narrative strategy and industrial ecology, this paper discusses the cross-cultural communication logic and market expansion path of animation works.

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